Goodwright is committed to using strategic messaging to fuel social change. We link non-profits and like-minded corporations to create opportunities for addressing social issues and help our clients increase the visibility and maximize the impact of their social responsibility efforts through targeted multi-media campaigns that influence ideas and inspire action.
About Goodwright
We believe there is tremendous potential for partnerships between corporations and the not-for-profit sector to create sustainable social change. Goodwright assists non-profit clients in identifying and creating relationships with like-minded corporate & foundation partners to fund and promote key initiatives. On behalf of our corporate clients, we identify non-profit organizations whose missions align with the corporation's social responsibility directives and help develop new opportunities for engagement and brand enhancement.
Strategic Alignments: The impact of a good story is increased multi-fold with a well-designed and executed promotions strategy. Goodwright has established relationships with story-telling, PR, educational, and CSR experts whose services we recommend for our clients when appropriate.
Kitty Overton
Goodwright Films founder and executive producer Kitty Overton has always known the power of visual storytelling. She has almost 20 years of experience in film and video production on projects ranging from commercials and PSA's to television, feature documentaries, integrated marketing campaigns and branded content. In 2001 Overton co-founded Good Films, a commercial production company headquartered in NYC where she was an executive producer on campaigns for clients such as Quaker Oats, Johnson & Johnson, Eli Lilly, Carhartt, McDonalds and Ronald McDonald House Charities, and many more. In 2009, she decided to use the skills and connections established over the course of her career to produce media that would have a positive impact on the world. Pulling together a network of like-minded directors and producers, she started Goodwright Films with a mission to pursue and develop opportunities to change the world with great stories.
Business Practices
Goodwright Films participates in the following programs to mitigate the environmental and social costs of our productions:
- Project Carbon Offset - http://www.carbonfund.org
- Film Material Recycling - www.filmbizrecycling.blogspot.com
- Carbon Neutral Web Hosting -
